Okinawa Tourism Market Data
Latest tourism and real estate data to support your investment decisions
Visitor Arrivals Trend
Okinawa welcomed a record-breaking 10.75 million visitors in 2025, surpassing the pre-pandemic peak of 2019 by 5.8%. The strong recovery underscores the enduring appeal of Okinawa as a world-class destination.
Source: Okinawa Prefecture Department of Culture, Tourism and Sports
2025 Highlights
Record-Breaking Visitor Numbers
10.755 million visitors in 2025 — an 11.2% year-on-year increase, surpassing the 2019 record by 5.8%.
World's 2nd Most Popular Destination
In 2026, Okinawa was ranked the 2nd most popular tourist destination globally. Flight and accommodation searches surged 71% year-on-year.
Toward ¥1 Trillion in Tourism Revenue
The 2025 tourism revenue target is ¥1.0056 trillion. Okinawa's tourism is transitioning from quantity to quality.
Real Estate Market Trends
Okinawa's land prices have risen for 13 consecutive years, recording the 2nd highest appreciation rate nationwide. Resort development centered on Onna Village is accelerating, driving further asset value growth.
Source: Ministry of Land, Infrastructure, Transport and Tourism
Major Developments in Onna Village
Onna Village is Okinawa's premier resort area, with large-scale developments underway. The entry of Four Seasons is a key factor driving up asset values across the entire area.
Four Seasons Resort Okinawa
Under development on the former Onna Communications Site with an investment of approximately ¥100 billion. Okinawa's first full-scale branded residence with 127 hotel rooms, 124 condominiums, and 28 villas.
Why Okinawa Resort Investment Stands Out
Stable Tourism Demand
Over 10 million annual visitors and year-round warm climate ensure consistently high occupancy rates.
Supply Scarcity
New hotel business licenses in Onna Village are restricted, increasing the scarcity value of existing properties.
Asset Appreciation
13 consecutive years of land price growth, plus major developments like Four Seasons driving area-wide value increases.
Tax Advantages
Depreciation tax benefits combined with incentives under the Okinawa Promotion Special Measures Act.
Learn More About Okinawa Resort Investment
We provide individual consultations on MIRATIO properties, yield performance, and tax benefits.
Book Free ConsultationLast Updated: April 2026 | Source: Okinawa Prefecture Department of Culture, Tourism and Sports | Source: Ministry of Land, Infrastructure, Transport and Tourism | Source: Okinawa Times, Ryukyu Shimpo, etc.